Multi-touch Attribution

3 Challenges Of Attribution Modeling: The Bad, The Bad And The Ugly                          … Read More »3 Challenges Of Attribution Modeling: The Bad, The Bad And The Ugly

6 Things Every Marketer Needs to Know About Identity Graphs                              … Read More »6 Things Every Marketer Needs to Know About Identity Graphs

Marketers have plenty of ways to assess the value of their marketing campaigns and multi-touch attribution, or MTA has traditionally been considered one of the most… Read More »The Why Behind The Buy podcast