Marketers have plenty of ways to assess the value of their marketing campaigns and multi-touch attribution, or MTA has traditionally been considered one of the most effective. Making MTA work best requires an identity graph running under the hood, but once you have an effective identity graph, you’ve opened the door to properly measure the success of your omnichannel marketing.
On the latest episode of The Why Behind The Buy podcast, host Monique Ruiz talks measuring out-of-home (OOH) advertising conversion rates with Wrapify CEO James Heller – something long thought to be impossible – as well as how to make MTA work best for your business with Jeff Bickel, a Claritas expert in all things identity graphs and MTA.
Episode 6: Measuring Success in an Omnichannel World
Six Questions to Ask Before Choosing an Identity Graph Partner
Can Your Identity Graph Do This?
Multi-Touch Attribution: Why it’s All About the Data